The Arc of Loudoun Launches Return-to-Brand Initiative
Leesburg, Virginia, December 4, 2018 – The Arc of Loudoun, a Loudoun based non-profit organization, is returning to its 50+ year old brand identity. While its logo, colors, and font are all-new, the organization will now be referred to exclusively as The Arc of Loudoun, rather than The Arc of Loudoun at Paxton Campus or Paxton Campus.
The Arc of Loudoun is delighted to continue serving needy children, their families and caregivers from the ‘17-acre safe haven’ belonging to The Margaret Paxton Memorial Trust (informally known as Paxton Campus). The return-to-brand allows us to embrace the national branding’s rich 65-year history and national credibility, so familiar to many families who have loved ones with special needs. This also gives us the opportunity to collaborate with the greater Washington area Arc Chapters to help all people with special needs and their families.
In returning to our brand, The Arc also reaffirms its commitment to advocate for persons with disabilities by promoting individual support and equitable participation with their non-disabled peers in all aspects of community life, including education, residence, vocation and healthcare. As a local chapter of The Arc National, our goal is to secure the full range of human and civil rights for children and adults with disabilities.
Lisa Kimball, Chief Executive Officer of The Arc of Loudoun states, “We’re confident that this return-to-brand process will not only help us to continue to grow as an organization, but that it will enable us to better serve our community, supporters, and partners.”
Through The Arc of Loudoun’s five programs on campus, we will continue to be THE community resource for families that have children and adults with disabilities in Loudoun County. There are more than 244,223 children 0-19 with intellectual and developmental disabilities in the greater Washington area with 18,890 in Loudoun County alone–The Arc of Loudon’s goal is to empower, engage, and embrace every one of these children and adults with disabilities in Loudoun County.
For marketing related purposes, the organization shall be referred to simply as The Arc of Loudoun. The new website (thearcofloudoun.org) and social media handles (@TheArcofLoudoun) will also reflect The Arc of Loudoun’s brand.
The Arc of Loudoun is a non-profit organization that advocates for and provides direct service to people with disabilities, as well as their families, caretakers, and the professionals who work with them through its many programs: The Aurora School, Open Door Learning Center Preschool, ALLY “A Life Like Yours” Advocacy Center, Aurora Behavior Clinic and Ability Fitness Center. The Arc of Loudoun celebrated 50 years of serving people with disabilities in 2017 and is also the charity behind the fan favorite Shocktober.